 | | Customer Profiling |
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| | Customer Loyalty Programs |
| | - Loyalty Program Definitions
- five star hotel in SopotReward Point Accumulation
- Reward Point Redemption - Gift Vouchers
- Tracking of redemption of Gift Vouchers
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| | Loyalty Programs Definition |
| | - Multiple Programs .. For example, Gold Card, Silver Card etc.,
- Automatic promotion to next program based on:
- One-time off-take threshold
- Cumulative off-take threshold
- Reward Points earned
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| | Reward Point Accumulation |
| | - Multiple business rules Can be different for different Programs with variable rate of reward for different products and different off-take value
- One Time rules
- Mutually exclusive rules
- Carry-forward option
- Accumulation done in batch
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| | ERROR MSGReward Points Redemption |
| | - Multiple Redemption Rules:
- Different for different Programs
- Specific Validity Periods
- Choice of Gift Coupons - Customer Request based
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| | Monthly Statement |
| | - Automatically Generated
- Can be printed or Emailed
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| | Direct Mail Management |
| | - Automated Monthly Customer Statements
- Promotional Direct Mailers:
- Addressees selected based on User define database queries
- User defined message body - Option of Email or Print
- Addressee selection Queries:
- Pre-defined Queries - Addressee Selection Query definitions
- Bulk Email
- Bulk Print Mail
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