CustomerAppreciationReward& Empowerment
Functional Overview shoper customer CARE, affectionately referred as CARE by the Vedha team, is a revolutionary product that handles various Customer Relationship Management particularly for a retail enterprise. The functions addressed by this product include: | Customer ProfilingThe information stored as a part of the Customer Profile include:  | General Details: Which include Name, address (both postal and email) etc., | | Business Information like profession etc., | | Information on dependants that include name, age-group etc, for each of the dependant of the customer | | Customer Off-take history for whatever required length of time | | User defined demographical Information. | 
User Defined Demographical Information Capture
^ Top ^ | Customer Loyalty Program ManagementCustomer Loyalty Program Management functionality of CARE include:
| Definition of Customer Loyalty Programs: Multiple programs like Gold Card, Silver Card et., can be defined. Besides rules can be generated to automatically promote a customer from one program to another based on the off-take value or points earned. | | Generation of Loyalty Program Membership cards: The laborious task of making Loyalty Program Membership Card is simplified by CARE. One can opt for laser-printing cards on pre-printed stock (optionally with barcodes) with can be laminated or directly make PVC cards with Magnetic Stripe using PVC Card Printers. CARE provides interfaces for both. | | Reward Point Accumulation Business Rules: Different rules cab be defined for Accumulation of Reward Points. The rate for accumulation can be defined to be applied on gross sales (e.g., One point for every Rs.100 in which case it is 1%) or can be merchandise specific (e.g., 1 point for every purchase of Rs.500 of a particular product range) or can even be period specific (e.g., 1 point for every purchase of Rs.200 during the month of Ramadan). | | Reward Point Redemption:  | Business rule definition for Reward point redemption: Redemption can be either in the form of Gift Vouchers having pre-fixed face values or Gifts that are published in a catalogue sent as News Letter to the members. | | Customer Request based redemption of reward points: Request Forms for Redemption filled by members can be processed centrally (manually feeding the details) | | Automatic redemption of reward points: Alternatively rules can be set up to automatically redeem reward points based on threshold levels set for each type of program | | Generation of Gift Vouchers / Discount Vouchers: Gift Vouchers with pre-fixed face value using security stationery or Vouchers for Issue of Gift at the retail store/DC can be generated automatically | | | Tracking of redemption of Gift Vouchers / Discount Vouchers: Option is available to track the Gift Vouchers issued and their redemption at the retail outlets by members during the course of their subsequent purchase. This security measure prevents misuse of Gift Vouchers
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Redemption Rule Definition Form of CARE
| | ^ Top ^ | | Direct Mailer Management CARE has a sophisticated Direct Mailer Management function. One can select the customers to be addressed, prepare the mailer content and send them either by post or bulk email. Queries can be defined to created a mailing list specifying various filtering condition. Such queries can be stored and retrieved later for subsequent mailers.
The content can be prepared either using Microsoft Word Monthly Statement of Customer's off-take and reward points can be generated and sent using the Direct Mailer Management functions.
| | | ^ Top ^ | | Customer Empowerment Customer Empowerment includes direct access to information on Customers' purchase history and points earned by them as well as interface to sending requests for redemption or change of any personal details. CARE supports a Web interface in which Customers can directly log-in to review the various details or submit requests for redemption or change of any personal details (like Mailing Address etc., ). 
Main Web page of CARE Web
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