Our first step is to build and/or enhance your database engine by collecting and organizing customer information. This is the most critical step, since it will determine the parameters and criteria for all other efforts.

To build a fluid and constantly evolving customer database, we deploy a wide range of processes, technologies and services. As a result, we create a single, integrated repository that houses the most timely and germane information on each customer. This database will serve as the engine of the Customer Value Enhancement^TM Delivery System. It will be the ultimate driver of an ROI-based, customer-focused marketing model.

Services:
· Data/Systems Analysis
· Database Design
· Systems Architecture
· Systems Integration/Migration
· Database Management
· Data Manipulation
· Data Access--EIS, GIS
· Decision Support Systems (DSS)

The second step is to draw out the appropriate customer information so you can begin to understand the economic values of each customer. In this step, we capture, link and analyze all of the most relevant customer data. Then we unbundle the data to determine the current economic values of each customer and each segment to your bottom line.

Services:
· Data Extraction
· Exploratory Data Analysis
· Customer Value Scorecard^TM
· Customer Segmentation
· Survey Design and Analysis
· LTV Assessment

In step three, we gain an enriched understanding of your customers. We get the details about the customers who offer the greatest potential, as well as those who are the most vulnerable.

By combining advanced technologies with our extensive experience across a broad spectrum of industries, we are able to identify the dynamics of your customers' behaviour. Through our Datafile Enhancement, Behavioural and Attitudinal Data Integration, Predictive Modeling, Value Segmentation and Financial Modeling services we turn data into information and information into in-depth understanding.

Services:
· Datafile Enhancement
· Attitudinal Survey Projection
· Marketing Test Design
· Predictive Modeling
· Financial Modeling
· Optimal Contact Strategy

Step four involves the development of a customized marketing strategy and value proposition, which recognizes each of your customers' value to your business. This enables them to share in the value exchange. This is where we begin to turn customer knowledge into action.

Our objective here is to selectively reward individual customer contributions and enable those customers to benefit from the profits they generate for your company. To achieve this goal, we develop a variety of customized marketing programs such as Customer Recognition, Loyalty Marketing, and even Customer-Specific Pricing initiatives.

Services:
· Program Design
· Creative Development
· Customer Recognition
· Loyalty Marketing
· Promotional Marketing
· Customer-Specific Pricing

The fifth step is to deliver on the promise¬by delivering the right message to the right customer at the right time. Here is where we use the power of customized communication to leverage the information and knowledge we have on customer's needs and wants. We treat them as unique individuals.

We develop mass customized marketing strategies and tactics that are focused, creative and innovative. Using communication channels ranging from direct mail, telemarketing, interactive kiosk and the Internet, we are able to produce highly customized promotions and communications. We also develop employee empowerment programs to ensure the front line is fully trained in customer recognition.

Services:
· Direct Marketing
· Variable Imaging--Laser and Lettershop
· Telemarketing
· Interactive Media
· Employee Empowerment

The final step involves the financial tracking of customer value over time. Ongoing measurement and analysis enable us to factor in and leverage the most current information, to forecast short- and long-term trends and financials, and to ensure the greatest returns on your marketing spend.

InfoWorks undertakes ROI Analysis, Program Measurement and Payback Analysis at every stage of the process. All information is fed back into the database engine, enabling us to measure, refine and fine-tune each step and process. This highly disciplined, synergistic approach enables us to deliver on the ultimate goal, namely Customer Value Enhancement^TM.

Services:
· Response Tracking
· Flash Reports
· Program Measurement
· Payback Analysis
· ROI Projections

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