TNS fall Webinar series
Probe deeper into some of the topics featured in this issue of between the lines through our complimentary Webinar series. Explore today's pressing issues by interacting real-time with TNS experts. Our engaging Webcasts take you behind the numbers, providing you with new perspectives about ROI, corporate reputation and the Hispanic market.
Making the right call: Accurately evaluating your sponsorship ROI
While evaluating advertising effectiveness is fairly standardized, in a medium filled with signage, JumboTrons™, team marks and announcer-mentions, measuring sponsorship is not nearly as simple. Do you have a clear view of what is happening in your competitive arena? Are you over-investing in your sponsorships? Are you underestimating the impact a sponsorship could have on your brand? Join Tracy Schoenadel, head of TNS Sport in the U.S., as she explains how to accurately evaluate your sponsorship ROI.
For more detailed information, please contact your account representative or Marianne Scullin.
Session dates and times:- Wednesday, September 15
2 p.m. EDT (11 a.m. PDT) - Wednesday, October 6
2 p.m. EDT (11 a.m. PDT)
Corporate reputation:
Managing in good times and bad
If the stock price is rising, should you care about corporate reputation? Strong corporate reputation is more than a protective cushion in a bear market. Join us as Shubhra Ramchandani, Practice Leader, and Curt Carlson, Client Service Team Leader of the North American Stakeholder Management Practice, discuss the direct and the indirect impact that corporate reputation has on the bottom line, as well as the roles that investor relations and public relations play in managing it.
For more detailed information, please contact your account representative, Shubhra Ramchandani or Curt Carlson.
Session dates and times:Emerging market opportunities: Hispanic cool
The intersection of the swelling Hispanic and teen markets forms a market too potent to overlook: Hispanic teens. While still relatively small (4.5 million), they are no longer a niche market. "The teen segment of the Hispanic market cannot be ignored or under-resourced when planning and implementing marketing programs," says Loretta H. Adams, President of TNS Market Development. Join us as Loretta discusses the emerging opportunities that U.S. Hispanic teenagers create for today's marketers.
For more detailed information, please contact your account representative or Everett Hernandez.
Session dates and times:- Thursday, September 23
2 p.m. EDT (11 a.m. PDT) - Tuesday, October 26
2 p.m. EDT (11 a.m. PDT)
Participating in our free Webcasts is easy and convenient via your PC, Internet connection and telephone. To accommodate busy schedules, each TNS' between the lines Webinar will be given twice.
These one-hour, educational sessions will include 45 minutes of insight and 15 minutes of Q&A with each TNS practice expert. The question and answer period is a valuable part of each session, offering you the opportunity to ask questions of specific interest to you. You are invited to forward any questions you currently have when you register so we can be sure you get the answers you need.
Please feel free to share this invitation with any of your colleagues who may be interested in any of our upcoming sessions.
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